Zen Market Research
Discover prospects, map coverage, understand your competitive landscape
Finding the right customers in the right locations with the right timing is a data problem — and most sales teams solve it with spreadsheets and intuition. This module automates lead discovery, AI-scores every prospect against your ideal customer profile, maps supplier proximity, and monitors competitive promotions. Define a market, set a profile, and let the system build your pipeline.
From market definition to qualified pipeline
Define your market
Set geographic boundaries, industry filters, and target parameters.
Set customer profile
Define your ideal customer with scoring weights, keywords, and qualification criteria.
Discover businesses
Automated web discovery finds businesses matching your criteria, geocodes addresses, and fetches reviews.
AI score and rank
AI evaluates every business against your profile, assigns probability bands, and surfaces top signals.
Analyze and target
Map proximity to suppliers, analyze coverage gaps, and monitor competitive promotions.
What the module provides
A complete research workspace that we configure around your market, your scoring models, and your competitive landscape.
AI Lead Scoring
AI evaluates every business against your customer profile, assigning probability bands and surfacing the signals that matter.
Proximity Mapping
Interactive map showing leads, supplier locations, and coverage radii. See who is close to your network.
Promotion Intelligence
AI-powered monitoring detects competitor promotions, tracks expiry dates, and alerts you to new offers.
Coverage Analysis
Compute N-nearest supplier radii per location. Measure overlap, unique reach, and average distance by chain.
Command Center
Matrix dashboard showing all profiles across all markets — top leads, competitive alerts, and data freshness at a glance.
Multi-Profile Targeting
Run parallel research profiles with different scoring weights, search terms, and configurations per segment.
Automated Discovery
One-click runs that discover businesses, geocode addresses, fetch reviews, score leads, and map suppliers.
Market Workspaces
Define geographic markets by city and radius. Context persists across every view — leads, map, coverage, intel.
For any business that needs to find and prioritize prospects
The research platform adapts to your market, your scoring criteria, and your competitive landscape.
Map dealer and retailer coverage
Discover potential retail partners, map proximity to existing distribution points, and identify coverage gaps in your territory.
AI-powered lead discovery and qualification
Define your ideal customer profile, let AI discover and score prospects, and focus your team on the highest-probability leads.
Market and prospect analysis
Analyze geographic markets, score properties or tenants against criteria, and monitor competitor activity in target areas.
Territory planning and expansion
Map existing locations, analyze coverage density, identify white-space opportunities, and score potential expansion markets.
Let's build the research tool your sales team deserves
We bring the discovery and analysis platform. You define the market and the ideal customer. Together we create a research workspace that feeds your pipeline with qualified leads.
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